Did participation in the contest affect your future activities? What did the contest give you?
The APEC BEST AWARD contest opens up opportunities for women entrepreneurs in a variety of fields. As for me, I have identified three main points that have already affected me and my business significantly:
- Networking: the competition provides a unique opportunity to present your project, learn about the initiatives of women entrepreneurs from 21 APEC countries, exchange experiences, get valuable recommendations and discuss partnership ideas. The participants and the jury are very passionate about their work, they are ready to share ideas and join forces in order to make the world a better place, no matter how simple it may sound!
- Independent assesment: The prestigious award that I received when presenting our gluten-free FOODCODE products aroused even greater interest in the company both from the media and from potential partners. Not only Russian media, but also international ones wrote about my victory: for example, I gave a big interview about the competition and women's entrepreneurship for the Japan Spotlight magazine, which is issued by the Japan Economic Foundation. Such international publicity significantly helps us to enter the markets of other countries – FOODCODE products are already being sold in Kazakhstan, and we are at the final stage of negotiations with a number of other export partners.
- New ideas: all the projects that were presented within the framework of the APEC BEST AWARD are truly unique, they demonstrate the best experience adopted in the cultures and countries of the participants, and are distinguished by high social responsibility. Inspired by the examples, I thought about how to implement such useful initiatives in my company so that our work would bring even more benefit to society and satisfaction to employees.
These are only three things, but the benefits, opportunities and emotions that I gained from participation, of course, are much wider!