– Natalia, it's been 3 years since the contest. Evaluate the business results of your company for this time and what was the impact of the competition?
– For the time after the competition the annual turnover has more than doubled, we launched retail directions (our own stores in St. Petersburg), transferred production from Italy to Russia (due to which we reduced the cost of production, and as a result, the retail price by up to 30%).
The status of the winner of the international competition category, which the project received, was an impetus for the development of the business direction-attracting B2B clients and establishing business contacts - contractors for the development of their own business. I gained trust in a part of the business environment where I had not even had the opportunity to present a project before.
In addition, during the competition, one of the jury members noted that "this project is not only about business, but also about the culture of Russia and a modern view of it." Such an assessment was not only pleasant, but also useful in the subsequent positioning of the project for various target groups.